Discussion about this post

User's avatar
John Carter's avatar

Beautiful ads are absolutely key. They must be art. Aesthetica is essential to the implicit message.

You probably saw this, written by Isaac Simpson at ZeroHedge:

https://www.zerohedge.com/news/2023-06-30/why-bud-light-cant-compete

Highly relevant to this strategy. Back to basics, high quality consumer goods, the politics implicit in ingredients and production methods rather than just slapping a gay rifle on the same coffee Starbucks is selling.

What's that line about America packaging up your revolution and selling it back to you? Okay well, that's how you do revolution in America, so let's do this thing.

Expand full comment
Sanfedisti's avatar

This is going to become a must-read among folks in our circles. We need to be serious about how we maneuver the creation of parallel markets.

Expand full comment
20 more comments...

No posts