22 Comments

Beautiful ads are absolutely key. They must be art. Aesthetica is essential to the implicit message.

You probably saw this, written by Isaac Simpson at ZeroHedge:

https://www.zerohedge.com/news/2023-06-30/why-bud-light-cant-compete

Highly relevant to this strategy. Back to basics, high quality consumer goods, the politics implicit in ingredients and production methods rather than just slapping a gay rifle on the same coffee Starbucks is selling.

What's that line about America packaging up your revolution and selling it back to you? Okay well, that's how you do revolution in America, so let's do this thing.

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author

Isaac Simpson helped me think about the advertising space in a different way. I’m convinced it’s a keystone factor for making a truly independent cultural movement.

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It unlocks large capital flows that could enable our culture to thrive. In return, culture makers direct audiences to superior products, depriving globohomo of revenue. Everyone wins.

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The business of America is business; could as well be packaged revolution, why not try the hot pathway 🤸

How 'bout god-king (aka Jeremy’s Razors)? 😁 --> youtu.be/s92UMJNjPIA

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Kinda similar to black rifle coffee, no? Same old shit with an American flag instead of a rainbow slapped on it.

What Simpson was getting at in his CPG piece was something a bit different: goods that aren't explicitly political, but use e.g. local manufacturing, high quality back to basics ingredients, etc. as an explicit repudiation of the faek and ghey product lines pushed by financialized corporations. This then chews away at market dominance of latter, thus providing economic opportunities for economic independence; see also New Founding, EXIT, and Johann Kurtz's recent Teleocracy essay. Using our archipelago of platforms to help market these goods then closes the loop.

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Except normie market responds well to old shit 😉 The learning curve shouldn't be made too steep 🤔

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This is going to become a must-read among folks in our circles. We need to be serious about how we maneuver the creation of parallel markets.

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Jul 13, 2023Liked by Paulos

This is the way. As a former Ad guy, there is hardly any talent in these agencies. Maybe 3-5% of the workforce is creative and only a few of those have good taste.

Next steps would be:

1. Identify alternative brands already in existence and partner them with existing media pubs. Do a 6 month free ad trial where the media pubs get final say over ad content while the company gets free space.

Prove the model works.

2. Identify opportunities in market where easy growth could happen. I.e. former relationship w/ mfg, dist. already exist.

Quick, easy wins. New product launches carry a lot of cache.

3. Assign content creators to certain product lines for a trial period where they create compelling content on behalf of the brands to be either published in the publications or on social channels.

Would create a competitive atmosphere around our most talented.

4. Create an easy to navigate directory of all the dissident brands. Both digital and print. Update it quarterly. This could have advertising possibilities as well.

The Alternative consumer guide. Could also promote music/movie reviews.

5. Lastly, out of this a real counter culture creative agency will likely form. This will need to happen to get the best creative minds together. But the info sec around it needs to be airtight. Ad culture loves to gossip and brag. This would have to be the polar opposite.

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author

These are such excellent suggestions.

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Point 1 is very important. Instead of advertisers having veto over media, media has veto over ad content. Adulteration of media must be avoided. This is tricky though since the money is flowing from the advertisers after trial period is complete. Requires good faith all around.

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We are the media now. The based half of US consumer purchasing power is a sleeping giant market Perfect timing to build new platforms and brands to serve them.

Put on your “They Live” glasses to see through the NPC social engineering ads: https://yuribezmenov.substack.com/p/how-to-advertise

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Very intelligent attack vector. Enjoyed reading this!

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Great ideas

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Jul 12, 2023Liked by Paulos

You can kill the machine or you can co-opt the machine. Tough either way and never a kill, only a wounding. Dangerous play, and worth it.

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Jan 6Liked by Paulos

I wonder if the main reason why the establishment is vehemently opposed to Trump tariffs is because tariffs would make the parallel business owned by rightists more affordable because establishment firms won't be able to import artificially cheap products from overseas.

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Jul 13, 2023Liked by Paulos

Plus if our brands are able to provide legitimately superior products, even if in a small way, this will contribute to the emergence of a visible countercultural faction which is *living better than their opposition*. If the American consumer economy is making people fat, sick, unhappy, mentally ill, etc. and our products don’t, this can be in some sense even better propaganda than the media outlets themselves. Put more simply, it’s an opportunity for a virtuous cycle.

My only next question is: success in this way will engender resistance--what do we expect that resistance to look like, and how do we get ahead of it?

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Paulos this is a great step in the “positivist” policy proposal.

My only comment is that Medusa was vanquished with her own image presented back to her.

To some extent the content must be reflective of the ugly, stultifying, propaganda. She won’t stop until she turns to stone.

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This is a great piece. Had it on my list thanks to John Carter.

Working on this now, and I’ll drop notes

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I like this. A tactic that is having slow effect amongst friends with normie friends, if not directly with the normies themselves, is to call out the face behind the source directly.

For example, if someone tells you about the Washington Post declaring children to be a blight upon the world, asks them, “Is that what Jeff Bezos wants you to think?”

“I wonder who paid the NYT to tell you [insert biased opinion here]?”

“The people persecuting Edward Snowden and other whistleblowers are telling you not to protect your privacy? You don’t say…”

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A simple start to this would be a "family stars" rating system.

You don't want to use Proctor & Gamble ? Then who do you want to use instead? Nobody has time for all the required market research, so it has to be done for people and simplified to "P&G get 2 stars, those are bad for these reasons, try this 5 star family friendly product instead".

Something that supports barcode scanning.

It also works on adverts. "We're a 5 family star rated company".

An example of this in use already is the ESG rating system for investments, which I use it as an indicator of how woke and therefore retarded the company management are.

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I have noticed that leftist magazines are 50% ads but they're mostly very aesthetic while con Inc web pages are filled with the most garish ads imaginable making me feel like a loser for being there.

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Otherwise known as the Leviathan.

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